How To Persuade People Who Don't Want To Be Persuaded

The title describes what the book is about, but read one of the reviews for this book below. 

''Joel Bauer and Mark Levsr draw back the curtain and let you see, hear, touch, and use the most mysterious mechanisms of success- influence and persuasion. If you're thinking lightweight cunning or heavyweight sociology forget it. We're talking about an ancient craft our ancestors knew that our generation forgot. This book will teach you how to wield your best ideas to influence others with
the mystical dexterity of a caveman who strikes a flint just so- and creates fire.''

--NickCorcodilos, founderoftheNorthBridgeGroup, Inc.
and author of Ask The Head Hunter.